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In the Beginning

While it seems like yesterday, there once was a time (nearly 6 years ago) when I didn’t have a logo or even a name. I just liked making bags. I knew I needed to somehow brand myself but had absolutely No idea what or how that process even started.

Photo of a real dragonfly in a window decorated for the holidays.
A real dragonfly flew through my open door and landed in my window which happened to be beautifully decorated for the holidays. This happens to me often and I know it’s my dad visiting me.

Being psychic (yes I’m psychic, and yes some of my bag designs come from Spirit, but more on that later). I knew Spirit would guide me. One day I realized I really liked my name. And of course I was “designing” bags so there you have it. Tori Anna Designs was born. But . . . . I still needed a logo. While I was grateful for finally coming up with a name for my business, I wanted some sort of logo or identification. My dad passed 10 years ago. He visits me as a dragonfly – and usually when I need a little support, that “you can Do this” nudge we all need from time to time. It’s always a large one with a black body and tan or grey wings.

Dragonfly silhouette.During the summer I’m able to keep my windows and doors open. A dragonfly will fly into my house – land, sit and visit frequently. I absolutely love it. One day while taking a walk with a friend I was telling her that my dad came to me as a dragonfly. Just as I said it I looked on the ground and found a dead dragonfly – large, black with grey wings. I was stunned. I had never seen a dead one before. I scooped him up and held him in my hand for the longest time. I didn’t know what to do with him. I brought him inside and laid him on a table. Suddenly I realized – he looked like a “T”. I photographed him, uploaded into Photoshop and before I knew it I had made myself a logo!

I have much more to share about my dragonfly journey in blogs to come. It’s been a wonderful journey so far and I can’t wait to see where it takes me and my bags.

In the beginning there was the logo for Tori Anna Designs.

Fun dragonfly fact: they can fly backwards.